One of the most popular questions I get asked is “does my business need a website?” followed up by “WHY?”
In some cases, your business may not need a website. I know a sales coach who did over 6 figures of business before having a website, and now his website basically just hosts his courses, it isn’t to sell.
You just need to assess your business needs first.
Here are 10 reasons why your business might need a website:
1. Your Website is Your 24/7 Salesperson
When you have a website, your message is on display every second of every day. You don’t have to worry about paying it overtime, it shows up to work eager to help you close deals. Your website can answer customer questions, facilitate customer service, and sell products and services.
2. You’re Building on “Owned” Real Estate
When you use social media for business, I like to look at that as “rented” real estate. You don’t own it. At any moment, it could vanish, the algorithm could change, or your account could get hacked and held hostage forever (or for a high fee).
With a website, you own it fully. You control all the content. You control what happens with it. You’re in total control.
3. It Builds Credibility and Trust
A professional website is a trust accelerator. When people are referred to your business or find you online, they use your website to check how legitimate your operation is. Lacking a professional website could squash that opportunity.
4. It’s Your Central Marketing Hub
When marketing your business, it’s important to have some place to send your audience. Why not your website?
Well, if it’s poorly designed or outdated, you may be embarrassed to send people to it. It could also affect conversion rates if your site isn’t professionally designed and optimized for sales.
Having a website as your marketing hub means that you can send anyone to your website for clarity in your message, branding, and content.
5. It Turns Your Browsers into Buyers
A proper website is a conversion machine designed to turn your website visitors into potential customers. You do this by tailoring your messaging to be conversion-centric focused on solving your customers’ problems, not talking about how great you are.
6. It Improves Your Visibility on Search Engines and AI
Want to have a chance on Google or Chat GPT? Your website is a great start. With a website, you can create content that answers your ideal customers’ questions and when they search for it, you could show up.
7. It Positions You As the Expert
A professional website with a content library, blog, or knowledge base sets you up as the expert, knowledgeably answering your customers’ questions.
8. It Makes Your Company Look Professional
Having a website is a small step you can take to make your business look more professional. There is just something about having a professional website that screams, “I’m official!”
Think of the most professional company you can think of… they have a website.
9. It Streamlines Client Communication
Your website is a direct line from your customers to you. It makes it easy for current and potential customers to reach out to you about customer service, sales, and everything in between.
10. It’s an Investment that Pays for Itself
A good website generates leads, builds trust, and saves time (for you and your customer). When you have a professional website, it isn’t an expense, it’s an investment that should pay for itself time and time again.
Is it time for you to launch your website? Apply for a website build day with 1 Day Web Guy!